How to Avoid Falling for Black Hat SEO Tactics?

Are you looking for strategies to get your website to rank higher in the search engines? While improving your search ranking is important, you need to be careful about falling for black hat SEO tactics. While black hat SEO may seem like a shortcut to getting your site to rank faster, it’s not. 

Black hat SEO refers to a set of practices used to boost a site’s ranking that goes against a search engine’s guidelines. While white hat SEO follows search engine guidelines to boost rankings, black hat SEO exploits the guidelines to boost rankings. 

However, black hat SEO will end up doing your site more harm than good. Read on to learn how to avoid black hat SEO tactics. 

1. Avoid Keyword Stuffing 

Keyword stuffing involves excessively repeating the same keywords in your content to improve ranking. Keyword stuffing makes your content sound unnatural, and it can lead to a penalty from Google. 

Instead, write in-depth content where you insert keywords naturally. 

2. Avoid Buying Links 

Having a depth of quality internal and external links is important for boosting your website’s rankings. However, buying links is not the way to improve your linking strategy. 

Link purchasing is a direct violation of Google’s Webmaster Guidelines. Additionally, link purchasing is expensive, and it can lead to a penalty from Google. Instead, you should do link outreach. This involves reaching out to the owner of a site to see if they’ll provide a link back to your site. 

Look for pages that your resource will complement, and try pitching your resource to the site’s owner. You can check out this website for help on developing a backlinking strategy that doesn’t involve black hat SEO. 

3. Avoid Spammy Comments on Blogs 

Blog comment spamming occurs when you post an irrelevant comment on a blog post with the sole purpose of getting a link back to your site. 

Most of these links end up being no-follow links, which means they’re extremely unlikely to help you rank. Instead, focus on writing helpful blog comments on high-traffic posts. People are more likely to read a valuable and helpful comment and click through to your site than they are a spammy one. 

Someone may even share your content and end up linking to you, which can indirectly benefit your SEO. 

4. Avoid Negative SEO 

Negative SEO involves attempting to sabotage a competitor’s site. Not only is this black hat SEO tactic unethical, in some cases, but it’s also illegal. Plus, it rarely works. And even if it does, the results tend to be short-lived. 

Instead, study your competitors’ websites to figure out what works and what doesn’t. 

5. Avoid Spinning Articles 

Article spinning involves taking an already-existing article and switching out a few words and phrases to create “new” content. Not only is article spinning very close to plagiarism, but it also often results in articles that aren’t very engaging to read. 

Often, you’ll get low-quality backlinks with your spun articles. Instead, create original content that approaches a topic from a unique perspective. 

6. Black Hat SEO: Time to Move On To White Hat Tactics 

Now that you know how to avoid black hat SEO tactics, it’s time to focus on a white hat approach. This means creating quality blog content, developing a strong backing strategy, and inserting keywords naturally and strategically.  Over time, you’ll see these results payoff. Be sure to check back in with our site for more SEO tips!

How to Avoid Falling for Black Hat SEO Tactics? 2
Tanvi
I'm Tanvi Sharma. I love to write blogs and updates on Business, Movies, Tech and other Industries. I also review the tech and health products on time to time. Follow this blog to always get my latest blog post.

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