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NetbaseQuid Shows You Why You Need Social Listening

Social listening is the information gathering and data collection technique used most often by businesses to gain a bigger insight into their customer’s sentiments. This means listening out for the voice of your customer, analyzing it, and combining it with other data to come up with a more informed decision for your company.

It’s by monitoring what’s being said about a product, company, or service online that businesses learn what others think about them.

Social listening is an under-researched and misunderstood marketing technique. While most of us think of social media as being for sharing cat memes and memes about cats, social listening is far more than that! It’s a technique used to collect user’s testimonials and opinions about products and services in any marketplace. It allows companies to send out information as if they know what the customer feels about an issue.

 How to use social listening to solve problems

Social listening is a huge part of e-commerce. It’s also a popular way for businesses to grow their sales. But it’s often overlooked. That’s because many don’t know what social listening is and how you can use it to your advantage.

You can even treat social listening like you’d treat any other customer issue to which potential customers or shareholders you’d like to reach out. It’s important that you use social listening correctly in order to take away some of the pain points you see from your target audience.

Social listening is a huge part of e-commerce. It’s also a popular way for businesses to grow their sales. But it’s often overlooked. That’s because many don’t know what social listening is and how you can use it to your advantage.

You can even treat social listening like you’d treat any other customer issue to which potential customers or shareholders you’d like to reach out to. It’s important that you use social listening correctly in order to take away some of the pain points you see from your target audience.

How to use social listening generate leads

Social listening is an important part of any effective digital marketing strategy. It has the power to increase brand awareness, increase traffic, boost engagement and bring in more qualified leads through the right channels. It allows brands to ‘listen’ to their customers’ concerns without having a single employee in front of the customer, making social listening an important part of digital marketing budgets going forward.

Where to put your attention

There are a few major ways to do social listening. The first and most popular is Facebook Insights. You need to create a page specifically for this and link it to the company’s page. It’s also possible to set up auto-posting similar to Bing’s Backlinks feature for Twitter and Linkedin which will automatically send you tweets and posts from other Twitter users. These features can be great for finding out which keywords someone is using or what others are saying about a company, product, or competitor is mentioned online.

Let us be your listening ears

NetbaseQuid can be your social listening ears that help brands make better, personalized decisions. We help businesses to connect with customers in a more personal way. Social listening involves listening to conversations on various platforms and using these as a basis to understand what’s important to your audience. This can help you understand how customers feel about your brand and what issues and concerns they’re facing. This makes it possible for NetbaseQuid entrepreneurs to better market their companies.

Updated: July 2, 2021 — 1:27 pm
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