You have created a world-changing app? Great! Now, what’s the next step? Quite obviously, you will release it on app stores for people to download and install it.
But with the number of apps available for download totaling over four million, it’s not going to be easy. The only way to get people to notice and download your app is to figure out how to make it stand out among those 4 million apps.
It’s hard to believe that it’s been less than ten years since the start of the app revolution. The breadth and ubiquity of mobile apps have created whole new sources of revenue, marketing opportunities, and even entirely new businesses.
Here are some strategies that you can use to market your app in the way it deserves.
- Landing Page
A landing page can be a powerful promotional tool, often the starting point of a user’s journey. Your website usually forms the first impression of your business on many users. This acts as a ‘showroom’ for your app, so you need to make sure it’s clean, attractive, user-friendly, and browser-compatible.
- App Preview Video
Rather than just uploading screenshots on your app, consider creating an app preview video and adding it to your app store page. This strategy engages users while browsing through the app store and helps them learn more about your app. With these videos, you can demonstrate your app’s features, functionality, and user interface. Through such videos, you are essentially guiding your user through an experience in your app while showing them the benefits of using it.
- Paid Advertising
Advertising is a great strategy to increase the reach of your app. You can also use content-based ads in any kind of ad campaign. Through this content, you lead a user to your website instead of directly to your app. This strategy works well to filter a cold, broad audience into a warm, narrow group of interested prospects.
- Guest Blogging
If you have a blog for your brand, consider allowing guest bloggers to post content on your page. The key is to get collaborators whose audiences are most likely to download your app. The topics for their blogs should be chosen to drive people to check your mobile app. Appropriate hyperlinks and calls-to-action can be used in the post, like “download our mobile app today.”
- Social Media
Leveraging social media platforms is a great marketing strategy to engage your target audience. Unique and original content, creative introductions, etc. can be a great way to show that you are share-worthy and click-worthy. Going live on Facebook and Instagram, using hashtags and infographics, connecting with influencers, and posting useful content can work wonders to engage with your users and address their queries.
- App Reviews
Submitting your app for reviews on blogs and video channels effectively bring an audience interested in your brand. You can also create your YouTube channel and post how-to videos to engage people looking for a solution to the problems they face while using your app. You can also use such videos to clarify doubts your audience may have regarding your app. Remember, no matter how simple your app seems to you, it might be confusing to some users, even if you put instructions.
- App Store Optimization (ASO)
ASO works similarly to search engine optimization. ASO aims to increase the visibility of your app in organic search engine results. The only difference is that ASO works exclusively in app stores. These stores are home to millions of mobile apps that require users to use the search function to sort through and find apps that they need. App store optimization services ensures that app stores rank the most suitable app for relevant search terms. As an app creator, your aim should be to make your app rank the highest for all pertinent keywords to your app. App store optimization services can guide you through this process. Checkout the 15 Best SEO Tools For Free Online.
- Influencer Marketing
Influencer marketing is quite similar to social media advertisements but with one significant exception. With social media marketing, you pay a social platform itself to conduct advertising campaigns for your app. But with influencer marketing, you employ an actual content creator to a social media platform to personally endorse your app. Audiences are far more likely to pay attention and take action on a personally recommended product or service than an advertisement broadcasted by a business.
- Viral Loops
A viral loop is a product feature that aims to turn your app users into your app marketing team. It works by encouraging ‘word of mouth’ style marketing techniques. A primary viral loop includes the following steps:
- A user becomes aware of your app
- User installs the app
- User shares the app
- The new user becomes aware of your app
- Rinse and repeat
- Mobile App Marketing Services
Marketing an app can be a time-intensive activity. It can be challenging to get up and running without an app marketing agency by your side. Consider outsourcing your marketing activities to an app marketing service near you.
A dedicated app marketer can set up your marketing strategies and analytics to start seeing a positive return on your investment as far as possible. Agencies like Techmagnate can help you execute the right approach for your app to perfection.